Case study - HBCU Business Dean Roundtable
Case study - HBCU Business Dean Roundtable
Objective:
Establish a social media platform, engagement and tracking mechanism for the Diversity Panel Discussion - Employment, Jobs, Internships and early entry career opportunities.
The HBCU Business Dean Roundtable http://hbcubusinessdeans.net - which represent 70 colleges and university is in it's 14th year of operation.
The purpose of the organization is to provide a forum for Deans of HBCU Business Schools to address opportunities and challenges associated with enhancing business programs and initiatives. The organization also seeks to strengthen and develop strategic partnerships and alliances with corporations, government, and national organizations to provide the essential tools and resources for student success.
2016 National HBCU Business Deans Roundtable Summit
June 2-4, 2016
THE CHASE PARK PLAZA HOTEL
212-232 N. Kings HWY, St. Louis, MO 63108
Tel: 314-633-3000
THEME: A Dean’s Guide to Success
AGENDA
Friday June 3 - 10:30 a.m. – 11:35 a.m.
Session 2: Diversity Panel Discussion - Employment, Jobs, Internships and early entry career opportunities
Panel Moderators:
Igwe E. Udeh, PhD
Alvin James Lawson Endowed Professor of Business
Dean, College of Business & Public Administration
Southern University at New Orleans
New Orleans, LA 70126
and
Fields Jackson, Jr
Founder & CEO
Racing Toward Diversity magazine
Cary, NC &
Coordinator of Special Projects and Adjunct Professor
Chicago State University
Chicago, IL
Panelists
Gail M. Johnson
Vice President - Leadership Development and Diversity Initiatives
AT&T
San Antonio, TX
Fred Wise
HR Director – Recruiting, Diversity & Inclusion
Hallmark Cards, Inc.
Kansas City, Mo
Timothy J. Zanni
Managing Partner
KPMG Silicon Valley
Santa Clara, California
Baseline
For the panel discussion we have created #Hashtag - #HBCUDean with the objective to
1) Establish and create awareness of the following social media landing pages
HBCUDean - Twitter https://twitter.com/HBCUBusiness
HBCUDean - LinkedIn https://goo.gl/Mp6nDq
HBCUDean - Facebook
We will promote these landing pages to all member school and Business Dean's to follow, "Like" and share. We will also ask the Business School Dean's in attendance to encourage their faculty, students and staff to follow and join for daily HBCU business news, early career employment opportunities, internships and HBCU related content.
2) Promote the College Diversity Job Board (powered by YourMembership and Racing Toward Diversity http://goo.gl/gvptka
3) Via social media we are asking our panelist and participating companies to post a minimum of three (3) social media posts, and or photos with the #HBCUDean hashtag
Success
Combined panel member Twitter followers 886,000 x 3 posts
Achieve +2,658,000 #HBCUDean impressions on Friday - 6/3/16
This will create + 2 million branding opportunities for our sponsoring companies - where we plan to further promote on the HBCU Dean Twitter, Facebook and LinkedIn sites and ask all member institutions push this #hashtag out to student, faculty and community partners
Results
Highlights from #HBCUDean @Keyhole Track - 35 users - sent 332 posts - with 2,405,472 Impressions
Highlights from '#hbcuDean' Keyhole Track from last week (May 30 - Jun 5):
35 users sent 332 posts, with a potential 2,405,472 impressions
TOP POSTS
Here are the top 3 posts from last week:
-
@HBCUBusiness: #HBCUDean panel Fred Wise @HallmarkJobs Tim Zanni @KPMG_US Dean Alicia Jackson Gail Johnson @attJOBS Fields Jackson https://t.co/znifWURg1b -- 9 RTs/Likes (view post)
-
@mikemadura: KPMG_US: KPMG's timzanni speaking Fri June 3 on diversity & career opps for biz school grads at #HBCUDean summit. https://t.co/iwBeNWbByz -- 8 RTs/Likes (view post)
-
@KPMG_US: KPMG's @timzanni speaking Fri June 3 on diversity & career opps for biz school grads at #HBCUDean summit. https://t.co/yByDH3GLRd -- 7 RTs/Likes (view post)
MOST INFLUENTIAL USERS BY RETWEETS / LIKES
Here are the top 3 users who generated the most average retweets / likes:
-
@mikemadura: Mike Madura -- #KPMG #advisory #audit #tax #healthcare #analytics #bigdata #diversity #LGBT #Ally #supportveterans #hr #recruiting #cosmology views expressed are my own
-
@kpmg_us: KPMG US -- KPMG LLP, the U.S. audit, tax and advisory services firm, operates from 87 offices with more than 26,000 employees and partners throughout the U.S.
-
@enccorporation: Kyle Mathew -- Private entrepreneur. E&C corporation.
MOST ACTIVE USERS
Here are the top 3 most active users engaging in this topic:
-
@ltholmes: Holmes Unlimited (59 posts) -- #Non-Profit / Small Business #Management Consultant / #Social Media / #Entrepreneur / Foodie who loves to dance. http://t.co/RC4mF4szcX
-
@hbcubusiness: HBCUBusinessDean (53 posts) -- To provide a forum for Deans of HBCU Business Schools to address opportunities and challenges associated with enhancing business programs and initiatives
-
@fleejack: Fields Jackson, Jr (3 posts) -- Founder, CEO and Chief Cheerleader at Racing Toward Diversity Magazine, Coordinator of Special Projects & adjunct professor @ChicagoState
Takeaway's
Gail Johnson; Vice President - Leadership Development & Diversity Initiatives - AT&T take away's from #HBCUDean event
1. This HBCU platform is needed yet is not widely known by corporate America.
2. The dialogue was rich and appropriate.
3. We need to conclude with next steps.
Timothy J. Zanni - Managing Partner @KPMG_US Silicon Valley take away's from the #HBCUDean event
1) We must build broadly diverse workforces.
2) We must support and celebrate the diversity of our people.
3) We must encourage young people to use their diversity as a centerpiece of their pitch to employers and demonstrate how their personal diversity can be an asset to the organization.
Fred Wise HR Director – Recruiting, Diversity & Inclusion @Hallmark Cards, Inc. take away's from #HBCUDean event
1) Number of HBCU’s – larger number than I or others may have thought.
2) Opportunity for great leverage of Roundtable’s social site to connect schools and employers.
3) Opportunity for Roundtable to develop best-practice playbook across HBCU’s