PRSA Reveals Winners of 2017 Silver Anvils

NASA's "Year in Space" Campaign Wins 'Best of Silver Anvil' Award



Public Relations Society of America 

08 Jun, 2017, 22:13 E



NEW YORKJune 8, 2017 /PRNewswire-USNewswire/ -- The Public Relations Society of America (PRSA) announced the winners for communication industry's esteemed Silver Anvil Award, representing the best in strategic and influential public relations programs spanning a wide range of categories and sectors. PRSA bestowed 56 Silver Anvils and 68 Awards of Excellences at the annual PRSA 2017 Silver Anvil Awards Ceremony held in New York City on June 8, 2017.

NASA received the evening's highest honor, the Best of Silver Anvil Award. The award, was presented to Ellen Ochoa, Ph.D., Director, NASA Johnson Space Center for its "Year in Space: Communicating NASA's Historic One-Year Mission from Space to Ground" program. The integrated communications campaign included opportunities for the media and students to speak live with astronauts onboard the International Space Station, showcased diverse activities aboard the world's only orbiting laboratory and collaborated with TIME magazine to produce a series of products for TIME and TIME for Kids and 20th Century Fox Entertainment on the Oscar-nominated film "The Martian."

 NASA's "Year in Space" Campaign Wins 'Best of Silver Anvil' Award

Content creation and brand journalism proved to be instrumental for creative story-telling in today's more digital-friendly and mobile environments. Campaigns such as "Year in Space: Communicating NASA's Historic One-Year Mission from Space to Ground," underscore relevancy through digital storytelling and demonstrate that massive branded content creation has the power to amplify messaging and resonate with audiences providing the ability to entertain, educate and create an invigorated and robust narrative. 

"Our One-Year Mission was a significant milestone in the ongoing adventure of human space exploration. From it, and every mission, we learn what it takes to live and work in space, while inspiring and exciting a new generation of explorers to reach for the stars," said Ochoa. "Through our dynamic communications, we strive to bring the world along on our voyages as we explore for the benefit of humanity. We thank the Public Relations Society of America for recognizing our team of communicators who work to share our human space exploration story, as we prepare for a future journey to Mars."

The Silver Anvil continues to be the hallmark of our industry, honoring the most talented professionals who represent the best of the communications industry," said PRSA 2017 National Chair Jane Dvorak, APR, Fellow PRSA. "The scope and scale of this year's entries reflect the ever-changing and dynamic nature of campaigns that support social, societal and real-time issues. Our members continue to leverage an increasingly integrated approach to engage audiences and increase the relevance of their organizations.

About the Public Relations Society of America

PRSA is the nation's largest professional organization serving the communications community.  The organization's mission is to make communications professionals smarter, better prepared and more connected through all stages of their career. PRSA achieves this by offering its members thought leadership, innovative lifelong learning opportunities to help them develop new skills, enhance their credibility and connect with a strong network of professionals.  The organization sets the standards of professional excellence and ethical conduct for the public relations industry.  PRSA collectively represents more than 30,000 members comprised of communications professionals spanning every industry sector nationwide and college and university students who encompass the Public Relations Student Society of America (PRSSA).


SOURCE Public Relations Society of America

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Fields Jackson, Jr. announced as new Executive Director, HBCU Business Dean Roundtable at 15th annual meeting in Lithonia, Georgia.

Press Release 

"We are excited to have Fields join our team, his passion for HBCUs, his skill set, and his network in the diversity space will be a great asset to the Roundtable and the students we serve.

HBCU Business Dean President, Joe M. Ricks, Jr., Ph.D., J.P. Morgan Chase Professor of Sales and Marketing, Chair Division of Business, Xavier University of Louisiana

"We look forward to a great working relationship as Fields coordinates the Roundtables efforts to enhance and advance the education, placement and growth of students at our institutions." 

HBCU Business Dean incoming President,Edward L. Davis, Interim Dean, School of Business,Clark University, Atlanta, Georgia

Fields who also serves as the Founder, CEO and Chief Cheerleader, Racing Toward Diversity magazine will take on the additional role of Executive Director, HBCU Business Dean Roundtable responsible for developing and maintaining strategic relationship with corporations, non-profits and governmental agencies, social media, sponsorship development and content delivery among other duties.

In addition Fields also works as an adjunct professor teaching Entrepreneurial Sales and Marketing at Chicago State University, Chicago, Illinois as well as a visiting lecturer at Notre Dame University, South Bend, Indiana School of Science - course - Diversity, Culture and religion.  Jackson is currently on the board of directors of HiTekPos, Raleigh, North Carolina and the advisory board of United Athletes Foundation, Atlanta, Georgia

Fields was recently recognized by Diversity Best Practices as one of the Top Diversity Thought Leaders on Twitter.

Fields has a BA in Economics and BA in Philosophy from Allegheny College, Meadville, Pennsylvania.  Fields earned his MBA from Northern Illinois University, Dekalb, Illinois. Fields and his wife Cheryl have three children - Mrs Chelsea Cross, Fields III and Austin.

HBCU Business Dean web site



Check out this recipe Tomato Soup 2.0

Recipe courtesy of Ree Drummond
Episode: Elevate This

15 min
15 min
4 to 6 servings





Try The Baked Chicken w/Tomatoes & Goat Cheese


For this you need:  Olive oil, Lemon Juice, garlic cloves - peeled,  oregano, s&p, 1 tablespoon pesto 8 bone In chicken thighs - trimmed, 2 cups sliced cherry tomatoes, goat cheese, pitted black olives

Start out by mixing the oil, lemon juice, garlic cloves, oregano, s&p, and pesto in a blender and pulse until smooth. Place the thighs and marinade into a ziplock bag - shake to mix and  refrigerate overnight.
The next day  remove the thighs from the refrigerator an hour before you plan to bake them,  remove from the ziploc and discard the marinade.

Preheat the oven to 400 degrees

Place the thighs on a baking sheet, and bake for 35 minutes.

Remove the chicken from the oven, and place the tomatoes and olives around the chicken.

Spoon some of the chicken juices over the chicken and tomatoes, then crumble the goat cheese on top.

Bake an additional 15 minutes, or until the chicken is cooked through and the tomatoes have softened.

Place the chicken on a platter and spoon the tomato and olive mixture on top.

Serve with a large mixed salad. 

Buon Appetito.